what is PIF

PIF or PayItForward is the idea of sharing kindness with others. We at PIF, believe that some of our smallest actions have the potential of driving great impact and spreading kindness into our world. Small actions such as shopping for our weekly groceries, stocking up on paper towels, or splurging on a fancy new bike can all contribute towards great causes. 

By using PIF when you shop, you are PayingItForward. Your favorite stores pay PIF when you use our platform, and in turn, we take our net-profits and give them to organizations helping our world.

how it works?

you shop

Being a force for good with PIF is simple. Choose your favorite brand or retailer here, then click on over to that retailer and complete your transaction directly with them. That's it, that's how simple it is. We take over from there.

we collect funds from the retailer

Once the transaction is processed, the retailer pays PIF a small commission at no cost to you. We proudly show the minimum amount we commit to donate, based off of our partnership. If the retailer has not partnered with PIF, then we will share as much as possible.

we pay it forward

We set aside 100% of PIF’s net-profits and we PayItForward to the vetted charity of the month. By giving a large donation to a single organization, PIF creates an immensely meaningful impact to the vetted charity and the communities and initiatives that the organization works tirelessly to support.

we share the change

We hold our charity partners accountable on how they use PIF’s donated funds. When partnering with each vetted charity, we ask for them to share how our donation is used so we can ensure accountability and share how you, our community, is Paying It Forward.

We’re just getting started. We have big goals and even bigger potential. With your support, we aim to give $1 million per month and provide those funds to truly impactful initiatives.

why use PIF?

PIF’s platform was created to introduce a simple noninvasive path to fund, at no cost to you, vetted charities, and the programs they support. There is simply no other action needed on your part other than to click on over through the PIF platform to the retailers you would normally shop with. We take care of the rest.

Using PIF is free and easy

Using PIF is totally free. There are no fees, extra costs, or higher prices by using PIF. We never charge you a cent and your products don’t cost more. When you complete your transaction, the store knows you came from PIF and pays a small commission in exchange for sending traffic their way.

No account is necessary to use PIF. We are continually working to make your daily life as impactful as possible. In that vein, we never require you to sign up for an account to use PIF or make an impact.

PIF aims to give away $1 Million per month

By aggregating money into one large pool, we have the ability to give more and create a greater impact on issues that matter. Something a small individual donation, although well intended, cannot match. The impact a significantly larger injection of cash has on a charity and the initiatives that charity supports goes from feeding a single meal to feeding an entire community, keeping their lights on, keeping them warm.

PIF supports only vetted nonprofits

With the help of Charity Navigator, the team at PIF spends countless hours each month researching organizations to partner and communities to better serve. We choose charities based on their transparency of spending, the size of the organization, the impact they have, and their willingness to partner with PIF.

We want your input. As we build out our platform, we want our community to help us choose charity organizations. We will be implementing a voting feature so you can easily help us choose the organization of the month.

Transparent giving

Follow along as we share updates on the funds PIF grants to vetted charities and how those funds are impacting the organizations amazing efforts. We partner with the charity to see how our donated funds are utilized and we can share those stories directly with you.

Visit our impact page to see the difference you are making.

PIF Preferred icon

PIF Preferred

We like to highlight businesses already doing good for the world. By shopping at these stores, you can double down on your impact by using PIF and letting the stores continue to drive their missions. Keep an eye out or even filter for the unique PIF Preferred  when browsing the PIF website.

who we are

We are people like you. We are people who care. We believe in doing more. Our business was built for the benefit of the people in need, the environment, and the world around us. We strive to create a positive purpose through our everyday actions, starting with commerce.

We thank you for supporting us and living the PIFLife. Together we can make a great impact and even greater change. By using PIF, you will be a force for good.

Be part of the change

Help PayItForward to give away $1 million per month to charity!

Live the PIFLife by shopping through the PIF platform for all your shopping needs. No matter how large or small, each transaction has the opportunity to make a big impact. Learn more

live the PIFLife

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